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Krista Pouncy-Dyson

CEO & President

Performance First Digital

Category: Digital Marketing Agency

Diversity Classification

MBE (Minority Business Enterprise)


New Orleans, LA 


  • Social Media Management

  • Outdoor Advertising

  • Website Design

  • Mobile App Development

  • SEO (Search Engine Optimization)

  • Reputation Management

  • Programmatic Advertising

  • Digital Media Planning

  • Content Development


  • Facebook
  • LinkedIn
  • Instagram
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What Ochsner Says...

From start to finish, the team at Creativity Justified demonstrated the utmost professionalism, precision, and a "do it all" attitude that left everyone who saw the work thoroughly impressed.

The turnaround times were nothing short of remarkable, and the team went above and beyond to ensure that every detail was perfect. They took the time to understand our needs, goals, and objectives, and they were able to create digital marketing materials that not only met but exceeded our expectations.

The microsite that Creativity Justified created for us is a true work of art. It is visually stunning, easy to navigate, and packed with all the information our suppliers need to do business with Ochsner Health. The diversity forms and booklets they created for us are equally impressive. They are professional, precise, and make a significant impact on our supplier diversity initiatives.


Overall, we couldn't be happier with the work that Creativity Justified has done for us. We appreciate their creativity, attention to detail, and their willingness to go above and beyond to ensure that our needs were met. 


Jean-Marc Villain

System Director, Supplier Diversity

A Look into
Performance First Digital

Performance First Digital is a digital marketing agency founded by Krista Pouncy-Dyson in 2016. With 24 years of experience in the industry, Krista has built a team of experts who specialize in providing digital marketing solutions to clients in the tourism, education, and healthcare industries. They also collaborate with other local agencies to create innovative campaigns that meet the clients' goals and objectives.

Currently, Performance First Digital works with Ochsner Health Community Health Service Lines for social media and programmatic digital management, and Ochsner 65+ for social media and Cancer Research. They are also the Agency of Record for Delgado Community College.

Krista believes that to build a solid business foundation, systems and processes must be in place, and collaboration is the key to success. Her team follows a performance-driven approach and uses data to make informed decisions that help clients achieve their marketing goals.

Overall, Performance First Digital is a full-service digital marketing agency that specializes in creating custom solutions for their clients, and they have a proven track record of delivering results.

Creative Office

Services and/or Products
Provided to Ochsner Health

Social Media Management.

Performance First Digital is providing social media management to the Ochsner Health Community Health Service Line, Ochsner 65+, and the Cancer Research department.

For Ochsner Health Community Health Service Line, Performance First Digital has implemented a programmatic digital management strategy to help the organization target the right audience and maximize their social media reach. The agency creates and curates content that resonates with the target audience, which helps drive engagement and increase brand awareness. Additionally, they have implemented a comprehensive reporting system that helps the Ochsner Health Community Health Service Line team measure the effectiveness of their social media campaigns.


For Ochsner 65+, Performance First Digital has created a social media strategy that focuses on building a community around the brand. They create and share content that resonates with the target audience, and engage with them through social media channels. The agency also provides regular reporting to help the Ochsner 65+ team track their social media performance and make informed decisions.

Recently, Performance First Digital has started providing social media management services to the Cancer Research department at Ochsner. They have created a comprehensive social media strategy that focuses on building a community around the brand, educating the target audience, and driving engagement. The agency is also working closely with the Cancer Research department team to create and curate content that resonates with the target audience.

Ochsner is proud to do business with Performance First Digital

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